Advertising your business gives potential customers an idea about what you and your employees are like and how they will be treated when they choose your company as their professional carpet cleaner. Use whatever medium you think is most useful for your business. If you live in a populated area, billboards may be the best way to get your message across, while it might make more sense for businesses in rural areas to utilize newspapers or mailers.
How do you create a favorable image that potential customers will want to buy in to, literally?